Finally Get Results With Social Selling and Facebook For Local Business!
Why Use Facebook Marketing For Local Business?
Check Out These Facebook Stats:
- Now there are over 2 billion monthly active users on Facebook
- Over 1 billion Daily active users
- 83% of Women & 75% of Men Use Facebook
This is a clear indicator that no matter who you’re trying to reach, they’re likely active on Facebook.
According to comScore, Facebook is accessed at an average of eight times per day.
It makes sense that more than 61 million businesses have a Facebook Page and are trying to market their goods and services to this huge audience.
What local business owners are seeing is that people are coming into their businesses, but glued to their phones. They are checking their Facebook newsfeed and chatting and sharing with their friends. And lots of business owners are thinking… “Boy, would I like them to be looking at what I have to offer in their phones while they are in my business.”
Society even has a name for all these people acting in this manner. They are called phone zombies.
Statistics show that 19% of Time Spent on Mobile Devices Is on spent on Facebook. It is the clear leader of all social media channels.
Source: Flurry Analytics
But in reality, this has been getting even more confusing for local businesses. How so? Because as businesses use their Facebook For Local Business page to look for clients, even when they hire a professional to manage their business page, they are almost universally not getting engagement on their posts. Facebook likes, comments and shares are also at an all-time low. And in reality, Facebook organic reach from a business page has steadily been declining for many years. This image is a graph of the steady decline in Facebook organic reach going back to 2016.
And recently things have gotten much worse. How so?
On Jan 11, 2018, Facebook’s Mark Zuckerberg announced that Facebook had changed their news feed algorithm by focusing on what people say about your business and not what you say about your business.
“focusing on what people say about your business and not on what you say about your business.”
At that time, he stated that the “refresh of the News Feed algorithm will de-prioritize content shared by media and businesses in favor of that produced by friends and family and groups” and that “the overhaul of Facebook’s News Feed algorithm would prioritize “meaningful social interactions” over “relevant content”.
What was the impact?
Since February, the average organic page reach for businesses has plummeted even further and is now at all-time lows. No wonder businesses are having so much trouble getting engagement, or new customers from their business pages.
So How Are Local Businesses Going To Achieve Success By Reaching The 83% of Women & 75% of Men Who Are On Facebook An Average Of Eight Times Per Day?
Don’t get discouraged, because we have the solution.
Our strategy is vital to giving Facebook’s new algorithm what it loves so that Facebook will reward our client’s business pages with engagement and a steady stream of new prospects and clients. Get started with Facebook For Local Business today!