Video Content Marketing is dynamic, so it urges clients to make a move quicker which implies that if recordings are made in a manner that adequately achieves the objective audience(s), a brand can expect more e-commerce deals. Video Content is developing at a quick pace, giving eCommerce advertisers more chances to cooperate with potential clients, convey brand messages, and increment deals without being too salesy. At the point when done right, video substance advertising carries your eCommerce business to the following dimension, so don’t botch an opportunity to develop income in 2019. Needs henlp? Call us today!
Video content has gained in popularity over the last few decades: Video traffic is predicted to be 82% of all consumer Internet traffic by 2021. From traditional TV ads to short-lived Instagram Stories and Facebook Live, video content continues to be the best way to hook and keep your target audience engaged.
Why? Not only can your brand video explain more about the product than an image or text, but it can also show it off in an interesting and funny way. And when it comes to product videos, it matters a lot.
The Rise of Social Shopping
No matter what your business size is, whether you are a big company or a small one, it is essential to put your product listings online to ensure your potential customers can find you on the web. Why? More and more customers give online shopping a try — there will be 1.92 billion global digital buyers in 2019.
And when it comes to choosing the right eCommerce platform, social media networks have become an alternative marketplace. Moreover, millennials make 60% of their purchases online, so they are more likely to use social media platforms to discover new products and buy them in-app:
- 30% of consumers say they would make purchases through Facebook, Instagram, Pinterest, Twitter, or Snapchat.
- 60% of users discover new products on Instagram.
- Facebook generates 85% of social media orders.
The era of social shopping is here. Since it has become one of the most popular eCommerce trends in 2019, major social media platforms like Instagram, Facebook, and Pinterest have rolled out features that make the in-app buying process easier.
For eCommerce brands, this means huge sales potential to reach customers, interact with them, and increase sales, especially when companies implement videos into a social media marketing strategy.
Why Video Content Marketing is Great for eCommerce
One case study by PADANI, a luxury jewelry manufacturer in Israel, proved that video content was the best way to grab customers’ attention. After testing, the company revealed that video content worked better than images. The brand ran video Instagram Stories ads for three weeks to promote a sale on fashion watches that resulted in 97% view rate and 80% lower cost per impression.
Whether you are starting an eCommerce business or growing it, it is important to know that video content is a great way to:
- Show off a product from different angles.
- Demonstrate all features and benefits.
- Explain how to use a product step-by-step.
- Grab your target audience’s attention.
- Beat competitors with creative approaches.
The bottom line? Video marketing helps to make the purchase decision; 64% of users are more likely to buy a product after watching a product video. However, the customer journey is a long process that takes time and effort to turn social media followers into customers. Thus, it is crucial to take care of potential customers at every stage, and video content marketing can help a lot.
5 Ways Video Content Marketing Helps eCommerce Brands on Social Media
#1. Prove Your Expertise in the Niche
Now that competition is high in each industry; there is no better way to stay one step ahead of your competitors than by proving your expertise. In fact, it is a closed circle — your brand gets more potential customers when you are an expert in the niche, and gaining customer trust is the best way to become known as an expert.
In the digital era, the social media following count helps to measure your expertise. The more followers you have, the easier it is to get new people to follow you because the count serves as an indicator of brand trust. With the help of video integration, being an expert is easier; you just have to share your knowledge with the audience.
Post Expert Roundups
No matter what your business niche is, it is important to become a respected brand in your industry. Since users love to get insights from niche experts, they will be more likely to watch a video where professionals share their opinions. Since 65% of people are visual learners, it is easier for us to perceive video content.
For example, MAC Cosmetics created a video with its senior artist Lyne Desnoyers to share current makeup trends and styles. With over 15 years of experience in the niche, Lyne has not only knowledge in trends but also her best makeup tips for newbies and experts.