As a small business owner, getting the most out of your marketing is important. You want to effectively reach your audience, increase brand awareness and generate sales. But at the same time, you want to keep your pockets lined as best you can and use your precious time wisely. So, you might be curious how artificial intelligence can help you — or if it’s even possible for a small business like yours to use these futuristic tools.Artificial intelligence (AI) may seem out of reach for many small business owners. According to Adobe, just 15% of enterprises are using AI today. But AI isn’t as unattainable as it may seem. There are a number of AI tools that small businesses can use to boost their marketing efforts that are affordable and easy to use.
My company is a testament to this. We take advantage of AI for our email marketing. Many email marketing services offer AI features that improve the effectiveness of your messages, such as subject-line generators to attract a higher click-through rate. Here’s how to boost your own small business marketing efforts with AI.
Improve your online ads.
As you may have noticed, Facebook’s ad platform has already adopted artificial intelligence that you can utilize to improve your online ads. Facebook’s AI has the ability to collect and analyze data about your target audience such as their interests, demographics, keyword searches and other online data. Leverage this data to instantly create Facebook ads that are more effective.
Think about it: When a user sees an ad with a broad message, it’s not captivating enough to make them want to click. But when a user sees an ad that’s specific to their interests and looks like it was displayed just for them, they’re more likely to click. Facebook ad AI can give your business the ability to reach users who are a perfect fit with your company.
Create content that drives traffic.
You’re probably already aware that creating content is key to driving traffic to your website and guiding consumers through the buyer’s journey. But creating awesome content takes time — time you might not have as a small business owner. Fortunately, though, there are a number of artificial intelligence tools that create engaging, helpful articles for your audience. These natural language generation platforms are able to take your ideas or data and instantly produce quality, unique article for you.
Plus, these articles don’t come across like a robot wrote them. These AI-powered tools are able to understand the context of your topic, find related content based on sentiment and main keywords, then reconstruct and rewrite a new article that’s verified for readability. You have probably already seen this tool in action without even knowing it.
Improve email marketing.
Many email marketing services are offering automatic learning features that are able to determine what content your subscribers are interested in most, what headlines are most attention-grabbing to them, the best times and days of the week to send emails to recipients and more. All of this data is priceless information that can help you improve the return on investment (ROI) of your email marketing campaigns.
Aside from the typical email marketing services, there are also AI tools that work with your email marketing service to provide even smarter results. There are tools available that are applying mathematical certainty to words. These tools have marketing language knowledge bases with millions of words and phrases, powered by AI and data science. They can analyze the words you use in your marketing, one by one, so that you can improve your message for increased engagement and revenue.
Give smart product recommendations.
Another AI-powered tool you may be familiar is the chatbot. Chatbots are able to hold intelligent, natural conversations with your customers who need support. So, even if you’re not around, your customers can get in contact with your business and find the answers they need.
But chatbots aren’t only for providing convenient customer service. You can also use chatbots to market your products. Sephora’s chatbot is a good example of this. Its chatbot can give customers beauty tips and recommend products based on their needs. So, not only are chatbots able to give your customers smart customer service, but they can give smart product recommendations to boost sales as well.
How can you get started?
If you want to start implementing AI in your small business, be sure to choose only the tools that make sense for you and your business. Implement tools one at a time. Think about what you want to improve. Do you want to improve customer service? Is your goal to increase customer engagement or sales? Decide on a goal and then do some research on the type of AI tools that will help you accomplish it.
Artificial intelligence isn’t just for mega-companies anymore. Your small business can easily and affordably boost your marketing efforts with AI and put your company lightyears ahead of your competition. It’s not about working faster or harder; it’s about working smarter.